What is digital print and why should you be using it?
Digital print is a method of printing that requires no printing plates.
There is little set-up time on the machine, no wash-ups, no mess. Therefore, if you require jobs producing very quickly, digital is the way ahead.
What digital is not good at is long runs of the same image. Due to the relatively high ‘click charge’ digital becomes uncompetitive on runs over 1000 A4s. However, if you think about it, do you need print runs of this length? If you buy 1000 brochures today, will you send them all out today? If not, will the content still be relevant tomorrow or next week or next month?
What digital does is to give you the opportunity to keep your company’s literature up-to-date and relevant. As there is little set-up time, there are no large set-up charges and no expensive plates. You can order shorter print runs changing any data/products as necessary. Your literature is always up-to-date and relevant and you negate the need for large stocks of potentially incorrect literature. In fact no large stocks of literature at all - all of your company’s marketing collateral can be stored electronically on computer, amended as necessary and produced when required. Is there a more sensible way of producing print?
Why Cipher Graphics?
We have been producing digital print for the last 5 years in response to changes in the market. Faster turnaround, shorter runs but produced more often. We have invested not only in state-of-the-art digital presses, but also in the staff to run them and the digital finishing equipment to complete the job.
“You’ll find no more professional outfit than Cipher Graphics”
Ian Kirkham (Managing Director) Roy Kirkham Bone China.
“Cipher Graphics has completely changed the way we buy print. I can order 200 brochures with new products and amended prices and receive them within 24 hours. The room we used for print storage is now our sales office! We don’t need to store print now.”
Paul Mair (Marketing Director) Cherwell Group
“Our clients need us to react quickly. Cipher Graphics digital service enables us to meet even the tightest of deadlines - often the job is sent via their website and despatched to our client on the same day.”
Alan Wilde (Director) Creative Media.
“Our clients need us to react quickly.
Cipher Graphics digital service
enables us to meet even the tightest of deadlines - often the job is sent via their website and despatched to our client on
the same day.”
Alan Wilde (Director) Creative Media.
© Cipher Graphics Ltd 2007
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